Bicycle Race Website Design (2015)

Categories: User Experience, Interface Design, Project Management

I led the UX design and implementation of a wayfinding website for the UCI Road World Championships, a cycling event that attracted more than 645,000 visitors to the Richmond area over the course of 9 days.

The agency I worked for at the time was hired by Richmond 2015 (the committee responsible for organizing the UCI Road World Championships) to be the agency of record for the three years leading up to the race. The team created logos, collateral, two websites, signage, and digital and social media campaigns.

Richmond 2015 asked us to design and develop a navigational website that was simple and easy to use. The website would serve as a guide for race participants, local residents, and tourists to explore multiple aspects of the elite event.

“You can’t imagine the complexity behind building what appears to be a simple website – which is a testament to West Cary Group’s digital and creative skillset. They designed a marvelous product for our organization, for the community, and for the world.” - Wilson Flohr, CEO of Richmond 2015