"Digital City" Strategy (2015)

Categories: Digital Strategy, Technology

"Digital City" is a strategic framework centered upon a comprehensive value chain assessment embedded within an "evolution-based" mindset. The original concept is based upon Simon Worley's talk entitled "Introduction to Value Chain Mapping" given at OSCON 2014.

This framework was designed to address a few pertinent challenges my team was facing at the time:

Challenge #1: Improvement efforts across departments resulted in many "false starts" which kept teams (and individual performers) "stuck" in outdated procedures and work styles.

Challenge #2: We were collectively lacking a clear definition of digital and creative services, and how those services should evolve over time.

Challenge #3: We needed a way to go beyond a basic service definition and move towards a model that would give us greater visibility into operational improvements and keep an eye on new opportunities that could alter this service definition.

The visuals shown here are a select few taken from this presentation.